37 Best Watch Brands For 2024

Ever looked at your wrist and felt something missing? Maybe it’s time to explore watches.

However, buying a watch is a process rather than an action. This process starts by learning about the best watch brands out there.

This is your guide to the top watch brands in the world, updated for 2024.

Here is the summary

Best Overall: Patek Philippe, Rolex, Audemars Piguet, Omega, Cartier.

Best Affordable: Seiko, Casio, Tissot, Hamilton, Timex

Best Dress Watch Brands: Vacheron Constantin, A. Lange & Söhne, JLC

Other Good brands on the List: IWC, Breitling, Blancpain, Tudor, and 20 more.

Overall Best Watch Brands in the World

Alright, let’s dive in. Strap in tight as we journey through the brands that rule the roost.

Rolex

No list of top watch brands is complete without Rolex. It’s one of the most recognized luxury brands in the world.

Founded in 1905, it’s an age-old player. But don’t let its age fool you.

Rolex is all about innovation and precision. It was the first to introduce a waterproof wristwatch. The ‘Oyster’?

Then there’s the Rolex Submariner. A perfect blend of style and durability.

It’s a diver’s dream, to survive even the harshest underwater conditions.

Rolex Skydweller
Rolex Skydweller

The Datejust line? It’s for those preferring sophistication over sportiness. Classic, elegant, and always on point.

And the Rolex Daytona. That’s a speed demon’s delight. It’s a symbol of the brand’s connection with motor racing.

Timeless, reliable, and luxury. That’s Rolex for you.

Patek Philippe

Patek Philippe is the leader of the Holy Trinity and the best Swiss luxury watchmaker in the world.

It adorns the wrists of royalty, celebrities, and watch enthusiasts alike.

Founded in 1839, Patek is the oldest independent family-owned watch manufacturer.

Patek Philippe is known for its intricate complications. It holds the record for the most complicated watch ever made.

Owning a Patek is every collector’s dream. It provides everything you can think of.

The craftsmanship? Each watch takes months, sometimes years, to create.

How Long do Automatic Watches Last?

Thinking of Innovation? Patek feature watches feature some of the most complex mechanics in the world.

And the resale value? Sky high. Pateks have broken records at auctions.

Owning all these things, Patek Philippe deserves its place among the best watch brands.

Audemars Piguet

Another member of Holy Trinity, Audemars Piguet is one of the most prestigious watchmakers.

It’s an independent Swiss manufacturer founded in 1875 by two young entrepreneurs, Jules-Louis Audemars and Edward-Auguste Piguet.

Audemars Piguet is famed for its Royal Oak series. Introduced in 1972, it changed the game.

This was the first luxury sports watch made with stainless steel. It turned heads then, and it still does.

Elegant, innovative, and unapologetic – that’s Audemars Piguet.

The Royal Oak Offshore takes things a step further. It’s more muscular, more daring. A favorite amongst athletes and celebrities.

And the brand continues to innovate with its CODE 11.59 collection.

For those looking for something bold and unconventional, Audemars Piguet is the way to go.

Omega

Omega is another Swiss heavyweight in the watch world.

It’s got a history that spans over a century and stories that resonate from the Moon to the Olympics.

Omega is also known for its technical excellence and precision, earning it a spot among the best watch brands.

Plus, it the 007’s choice since 1995.

James Bond wearing Omega

Omega is also very competitive about pricing. It offers a good balance of luxury and affordability. You’ll find plenty of options for under 10k.

Plus, with a good resale value and plenty of history, Omega is a strong contender in the watch world.

Vacheron Constantin

Vacheron might be a brand an average Joe will not know a lot about. But a connoisseur will have it on top of their list.

Founded in 1755, it’s the oldest continuously operating watch manufacturer.

And their watches live up to that legacy.

Vacheron Constantin produces some of the best luxury watches in the world.

Vacheron Constantin

These watches are reserved for those with deep pockets and a love for fine watchmaking.

They strike the perfect balance between traditional and modern.

Vacheron’s most notable collection is the Traditionnelle, a tribute to their heritage.

But don’t be fooled. They also have ultra-modern collections like Overseas.

Also, with Parimony and Historiques, Vacheron creates one of the best dress watches in the world.

Breitling

Breitling has a reputation for being the go-to brand for pilots.

Their watches, high in functionality and aesthetics, are built for aviators.

Founded in 1884, Breitling’s focus on precision chronographs made them a staple in aircraft cockpits.

Breitling

The Navitimer line, with its slide rule bezel, is a classic example. It’s a tool watch, a reliable companion for navigators.

The Superocean series showcases Breitling’s mastery of diving watches.

Fancy something more luxe? The Bentley collection is where luxury meets performance.

Inspired by Bentley cars, these watches are a class apart.

All with some high craftmanship is enough to make Breitling, one of the top players in luxury watchmaking.

Cartier

Cartier is more than just a jewelry titan. It’s the most popular French watch brand.

Founded in 1847, it’s got history, and plenty of it. Their watches are synonymous with elegance and sophistication.

Cartier Watches

From the iconic Tank to the stunning Ballon Bleu, each piece is timeless.

Cartier is also a pioneer in bringing different geometric shapes to watchmaking.

Plus, let’s not forget the Santos, the first-ever pilot’s watch.

It’s a tribute to the daredevil aviator, Alberto Santos-Dumont, and a testament to Cartier’s contribution to watchmaking.

If you’re looking for a watch that’s a statement piece and an investment, Cartier is your brand.

Jaeger-LeCoultre

Jaeger-LeCoultre is another big gun from Switzerland. The brand carries a legacy dating back to 1833.

JLC is known for its precise movements and sophisticated designs.

Everyone has heard of the Reverso. The iconic rectangular dial with the reversible case has made a massive impact on the watch world.

JLC Reverso

But JLC is not a one-trick pony. It has an extensive range of collections that cater to all tastes and budgets.

The Master Control series represents the brand’s watchmaking expertise, while the Polaris collection offers more modern sports watches.

JLC also has some of the most intricate complications and high complications, including the smallest watch in the world, the JLC Calibre 101.

Whatever your preference, Jaeger-LeCoultre always delivers on quality and style.

A. Lange & Söhne

A. Lange & Söhne is a titan of German watchmaking.

They’ve been crafting watches since 1845 but gained popularity in the 1990s after relaunching.

Precision is their game, with watches that rival even the Swiss.

The designs are clean too, with top-notch mechanics.

The Lange 1 is their standout series. It’s a classic, with an off-centered dial and oversized date.

But don’t overlook their other masterpieces. The Zeitwerk collection with its digital time display is truly unique.

Buying an A. Lange & Söhne is truly one of a kind of experience. And once you go, Lange, it’s hard to go back.

IWC Schaffhausen

IWC Schaffhausen is another big hitter in the Swiss watch industry.

Known for their precision and durability, they’ve been around since 1868.

They’ve got a thing for aviation too. Their Pilot’s Watches are legendary.

IWC Schaffhausen watches

Renowned for their functionality, these timepieces are a pilot’s best friend.

Then you have the Portugieser collection. It’s classic, and refined. If you’re after sophistication, this is it.

Aquatimer and Ingenieur are other popular series. Both offer a balance of form and function.

And let’s not forget the iconic IWC Da Vinci, with its hexagonal case design.

With so many options to choose from, it’s no wonder IWC has become a top choice for watch enthusiasts.

Best Affordable Watch Brands in the World

While luxury timepieces are a treat, you don’t always need to break the bank.

There are quality watches at reasonable prices too.

Let’s dive into some budget-friendly brands that deliver real value.

Seiko

There is a quote that says “If you started your watch collection journey with Seiko, you’ll be going places.”

It’s because Seiko is a budget-friendly superstar. Founded in 1881 in Tokyo, Japan, Seiko is the Toyota of Watch.

“People will try to hate it, but deep down, they know how good the brand is”

Seiko Watch

Seiko’s has a wide range of watches, from affordable ones to high-end masterpieces.

Each piece reflects a blend of Japanese tradition and innovation.

You can dive into the Prospex series for some awesome sports watches.

Or look at the Seiko 5 collection for a budget-friendly start.

Want something fancy? Go for the Grand Seiko. It’s on par with the Swiss elites.

From automatic to quartz, from dress to divers, Seiko has it all. For its price, the value you get is unbelievable.

Seiko also shook the watchmaking world by introducing the quartz movement. Despite being an affordable brand, Seiko knows how to deal with big players.

Timex

Timex is another budget-friendly champ. Known for robust, stylish, and low-cost watches, it’s an American classic.

Founded in 1854, Timex has endured the test of time.

The Weekender collection is perfect for casual wear. It’s simple, colorful, and easy on the wallet.

For something more rugged, check out the Expedition series. It’s durable, water-resistant, and perfect for outdoor adventurers.

timex Q

Timex also offers some cool collaborations. Peanuts, NASA, and Coca-Cola are just a few. These limited editions are popular collector’s items.

Want more elegance? The Fairfield collection should be your pick. It’s minimal, chic, and perfect for formal events.

When it comes to affordable brands, Timex is a solid bet. It offers variety, quality, and style at a price that’s hard to beat.

My favorite is the Timex Q. If you can’t afford a Rolex GMT Rolex GMT-Master II, this is the closest you can get.

Orient

Orient is the hidden gem in the watch world. It’s a Japanese brand and it’s got its charm.

Established in 1950, Orient has a reputation for creating reliable, attractive, and, most importantly, affordable timepieces.

Their automatic watches are a hit. The Bambino is a star.

It’s a dress watch that looks a hundred times more expensive than it is. I called this “the affordable Vacheron.”

orient bambi

The Ray and Mako dive watches also get rave reviews. It’s because they’re well-built, they’re easy to read, and they’re trustworthy.

If you’re just starting to explore watches, Orient is a brilliant place to start.

They make their movements in-house, which is quite a feat for a brand not that old. What’s more, they offer a variety of styles and complications.

From open-heart designs to moon phase displays, there are plenty of options to choose from.

All in all, Orient provides some of the best value in watches.

And the best part? It won’t leave a massive hole in your wallet.

Tissot

Founded in 1853, Tissot is your ticket to Swiss excellence without the crazy price tag.

Part of the Swatch group, Tissot offers some decent pieces for every watch lover.

Tissot watch

The T-Touch series is their statement line. It’s a tech-packed piece with a touch-screen dial. Very modern, very cool.

The Le Locle series is a nod to classic watchmaking. With Roman numerals and elegant designs, it’s timeless.

But if you’re after a bang for your buck, the PR100 family is what you should be looking at. It’s sophisticated yet affordable.

Recently, Tissot took the watch world by storm with its PRX collection. It’s a modern reimagining of the 1970s original.

With its heritage and innovation, Tissot provides affordable luxury. So why not treat yourself? You deserve it.

Hamilton

Hamilton is a watch brand that brings the American spirit and Swiss precision together.

Established in 1892, it’s a name synonymous with innovation and design.

Known for their role in Hollywood, Hamilton watches have starred in over 500 films. Their pieces have a cinematic elegance that’s hard to resist.

The Khaki Field series is a perfect example. It’s bold, it’s adventurous, and it’s got a rugged charm.

Hamilton Khaki

Plus, it’s got the durability to match its looks.

Then there’s the Jazzmaster collection. It’s more refined, with an understated elegance. It’s perfect for those who prefer a hint of sophistication. The

Intra-Matic series goes retro. With its minimalist design and vintage appeal,

it’s a classic reborn. Hamilton watches are all about character and quality.

Whether you’re exploring the wild or attending a black-tie event, there’s a Hamilton for you.

The best part? They won’t cost you an arm and a leg.

Casio

As Nico Leonard calls it, Casio is “God-Tier,” and every watch enthusiast concurs.

It’s a Japanese watch, started a calculator company in 1946, and quickly expanded to watches.

Casio has given a lot of the watch world.

Their G-Shock is legendary. It’s sporty, indestructible and accurate.

G Shock Ga 2100

G-shock was popular before, but after the Casio Oak GA-2100, it exploded.

It’s a nod to Royal Oak-esque design. And it cost pennies compared to the Oak.

Who can forget the F-91W series? It’s one of the most affordable, long-lasting digital watches out there.

Casio also caters to everyday watches via Duro.

Collectors also never forget the Casio Royale – an affordable ode to James Bond.

Above all is the respect Casio has in the watch community.

Citizen

Citizen is a Japanese watch giant that has made its mark across the globe.

Founded in 1918, Citizen is about quality and reliability at an affordable price.

Citizen Watch

Their Eco-Drive technology is a game-changer. Solar-powered, it eliminates the need for battery replacements.

My favorite Citizen collection is the Promaster series. It’s made for adventurers, and full of features.

If you prefer Chronographs, the Brycen collection is a great pick. It’s got a timeless design with modern functionalities.

With a wide range of collections and innovative technology, Citizen offers value for every watch lover out there. So why not add one to your collection?

Bulova

Bulova, a name many might not know, but it’s the oldest American Watch Brand, founded in 1875.

It’s known for its precision, innovation, and style.

Bulova Watch

The Accutron Collection is a standout. With its signature tuning fork design and unique technology, it’s truly unique.

The Lunar Pilot collection is another noteworthy line. It was the watch worn on the moon by an American astronaut in 1971 (as a backup option).

For more everyday wear, the American Clipper collection is a great choice. It offers classic designs with modern features.

With its rich history and commitment to American Tradition, Bulova is a brand to watch.

Oris

Oris is a Swiss wonder creating watches since 1904. They’re a well-kept secret in the watch world.

Independent and all about mechanical watches, Oris is a brand for the purists. It’s got a charm that’s hard to resist.

Oris Watch

Their ‘Aquis’ line of dive watches is a standout. It’s robust, reliable, and beautifully designed.

Oris also has an impressive line of aviation watches under the ‘Big Crown ProPilot’ collection. These watches are all about precision and functionality.

For those into racing, Oris’s ‘Chronoris’ series is a nod to the 1970 motorsport era. It’s cool, it’s vintage, and it’s full of character.

And the best part? Oris offers Swiss craftsmanship on a budget. You’ll thank me later.

Junghans

With roots dating back to 1861, German watchmaker Junghans is a hidden gem in the world of timepieces.

I like their minimalist design with remarkable precision and great value for money.

Junghans Watch

Their Meister series is a standout, embodying a mid-century aesthetic that’s just plain gorgeous.

It has class and character, and it’s bound to turn heads.

Then there’s the Max Bill line. Designed by the renowned Bauhaus designer Max Bill, these watches ‘form follows function’ principle.

Overall, it’s an underrated brand with a rich history and exceptional craftsmanship.

If you want something unique Junghans can be a great option.

Best “OG” Watch Brands

Let’s now dive into the “Old Guard” of watchmaking.

These brands have a rich heritage and are often associated with luxury and prestige. Let’s take a look.

Blancpain

Blancpain is the true “OG” of the watch brand, easily. Kicking off in 1735, It’s the oldest watch brand in the world.

They’ve got a motto, “Since 1735, there has never been a quartz Blancpain watch. And there never will be.”

That’s the commitment to mechanical watches and the pure love of horology. Blancpain also considers craftsmanship a big deal.

Blancpain

Each Blancpain watch is handcrafted by a single watchmaker. Also, over time blancpain has produced some iconic watches.

Their Fifty Fathoms collection is legendary. It’s considered the first modern dive watch.

Then, there’s the Villeret series. Pure class, with a dash of vintage charm.

Owning a Blancpain is like having a piece of history on your wrist. But remember, luxury has its price.

Breguet

Established in 1775, Breguet is royalty in watchmaking.

Breguet’s founder, Abraham-Louis Breguet, was the inventor of the tourbillon.

Plus, they rival Patek Phillipe as the first wristwatch maker in the world (who knows?).

Breguet watches have also been admired on the wrists of many famous people from Napoleon to Sir. Winston Churchill.

Their ‘Classique’ collection is an ode to their heritage. It’s timeless and showcases the brand’s mastery in watchmaking.

The same with the ‘Marine’ line, but just a little sporty.

If you’re looking for a watch brand that is about tradition, history, and a different kind of luxury, Breguet should be your choice.

Tag Heuer

Tag Heuer is a Swiss luxury titan. It’s got history, innovation, and style in spades.

Founded in 1860, TH had a significant impact on watchmaking. Precision is their game, and they play it well.

Tag Heuer Watch

They’re pioneers in the chronograph market. The Carrera collection is a testament to this.

It’s crisp, clean, and showcases sophistication. It’s a watch you’ll want to show off.

Then there’s the Monaco collection. It’s got a distinct square case, and it’s a nod to the 1960s.

It’s bold and makes a statement. It’s perfect for those who like to stand out.

And for the sporty ones, the Aquaracer collection is a match made in heaven. It’s robust, water-resistant, and modern.

Tag Heuer, with its mix of heritage and modernity, never disappoints. It’s an investment worth making.

Longines

Longines means elegance and is a manifestation of Swiss craftsmanship.

It’s been around since 1832 and has a knack for unique designs and handcrafted movement.

They also made a lasting impact on the watch world. Like Longines introduced the first mechanized timekeeping for gymnastics competitions in the early 20th century.

Therefore, the Longines Heritage line is my favorite. It’s a blend of vintage charm and modern tech.

The Moonphase watches are also an art. They’ve got that old-world sophistication that’s hard to find.

On the sporty side, Longines has the HydroConquest series. It’s a diver’s favorite.

Despite this, Longies is an understated brand worth every penny.

Tudor

Tudor is an interesting brand. It’s a luxury watchmaker created by the founder of Rolex, Hans Wilsdorf in 1926.

Tudor has a value proposition for those who want Rolex’s quality without breaking the bank (relatively speaking).

Tudor Watch

A perfect example of this is Tudor’s Black Bay collection. It’s got Rolex-like quality and heritage at a lower price point.

The Pelagos line, on the other hand, is an ideal tool watch for divers with

Being an older sibling, Rolex might have an Ego issue. But Tudo doesn’t have those.

Therefore, you can this “OG” in craftmanship without pretentiousness.

And when you wear a Tudor, it’s more about the watch and less about the brand name.

Panerai

Panerai is an Italian brand with a Swiss heart. These watches also have a distinct, bold style that’s hard to miss.

Founded in 1860, Panerai was the supplier for the Italian Navy, which influenced its design ethos.

You can see that in their ‘Luminor’ and ‘Radiomir’ collections. These are the watches that tell a story besides being rugged, durable, and full of charisma.

If you’re after something unconventional, Panerai is the one to consider. It’s a brand that doesn’t follow the crowd. Instead, it creates its own path.

And with their in-house movements, these watches are more than just a pretty face. They’ve got substance too.

Piaget

Piaget is a high-flyer in luxury watches. A Swiss brand that started in 1874, it’s become a name synonymous with style and extravagance.

Piaget is known for their ultra-thin watches with sleek and elegant designs.

Their ‘Altiplano’ line is a crowd favorite. It’s the epitome of minimalistic luxury.

Then there’s the ‘Polo S’ series, it’s sporty yet sophisticated. Plus, it has that versatile appeal, perfect for a business meeting to a golf game.

Piaget isn’t just about aesthetics though. They engineer their in-house movements, highlighting their dedication to craftsmanship.

If you want to make a statement with an understated elegance, Piaget is the way to go.

Girard-Perregaux

Girard-Perregaux is a Swiss watchmaker with roots dating back to 1791, and deserves to be called an “OG”.

Over the years, GP has been associated with remarkable innovations in watchmaking, such as the incredible Three Gold Bridges Tourbillon.

Plus, their technical prowess and stylish aesthetics are truly one of a kind.

The ‘Laureato’ collection is a standout as a blend of sportiness and elegance.

Then there is the ‘1966 collection’ paying homage to the brand’s rich history.

Girard-Perregaux might not be as well-known as some other brands, but that only adds to its exclusivity and appeal.

Zenith

Zenith is a Swiss Watch brand that spells brilliance. It came to life in 1865 and has been turning heads ever since.

Famous for the El Primero, the first automatic chronograph movement.

It measures up to the 10th of a second. The Defy series showcases this with a modern edge. It’s sporty, sleek, and a conversation starter.

The ‘Pilot’ line, on the other hand, is for the adventurers. It’s got a rugged charm, yet quite sophisticated.

Zenith is an “OG” brand because of its ability to keep up with modern trends while staying true to its roots. Plus, the watches hold value over time.

Ulysse Nardin

Ulysse Nardin is like the maverick of luxury watches.

Established in 1846, it’s been a disruptor since day one.

Innovation is in its DNA and it’s made some of the most accurate marine chronometers.

Their ‘Freak’ collection is wild. It’s got this carousel tourbillon that rotates on its axis. No hands, no dial, it’s a ‘freak’ indeed. But it’s a marvel.

Then there’s the ‘Marine’ series. It’s a tribute to their heritage and a good mix of old-school charm and modern tech.

Ulysse Nardin might is not a mainstream choice. But it’s for those who value uniqueness, it’s a great brand to look at.

Some Other Watch Brands Every Guy Should Know!

You might think, we’ve explored the major heavyweights of the watch world. True!

But there are still some alpha-watchmakers that are worth a mention.

Ready to dive further? Let’s go.

Richard Mille

Richard Mille is the bad boy of luxury watches. The brand is young, born in 2001, but made a splash.

Richard Mille Watches

The reason for their popularity is their futuristic designs and collaborations with athletes and celebs.

Like Wayde Van Niekerk, wearing an RM during the 2016 Olympics setting the world record for 400 meters.

The same goes for Rafael Nadal wearing RM 27-02 during his victories.

No doubt RM creates some very expensive watches with many complications.

But they haven’t yet got the watch enthusiast appraisal. It’s because RM focuses more on doing business than promoting craftsmanship.

Despite these mixed opinions, you can’t deny the popularity and hype around Richard Mille.

NOMOS Glashütte

NOMOS Glashütte is a breath of fresh air. It’s a German watchmaker that’s shaking things up.

Born after the reunification of Germany in the 1990s, it’s also a newbie in the watch world.

But don’t let that fool you. This brand is all about minimalist design with maximum impact.

Nomos Watch

Nomos is like the “Apple” of the automatic watch world. Their ‘Tangente’ line is a classic example of a clean, simple, and strikingly beautiful watch.

On the inside, they make their in-house movements and some extremely stunning dials.

It also caters to those “affordable luxury” buyers. If you can’t afford “Lange” but aspire to get a taste of German craftsmanship, NOMOS is the way to go.

Sinn

Sinn is another German watchmaker that has been in business for six decades now.

It’s a great watch brand because of its German craftsmanship to create high-quality, durable watches for extreme conditions.

From pilots, and divers, to explorers, Sinn has got something for everyone.

Their ‘U1’ line is a hit among dive watch enthusiasts. It’s robust, legible, and can survive depths up to 1000 meters.

Sinn also has a collection for sophisticated gentlemen. The ‘856’ series is the perfect example of a classic dress watch.

Sinn is an underrated brand that deserves more recognition. Therefore, you get reasonable prices for the quality you get.

Bremont

Savile Row, London might be the home of the finest tailoring in the world. But when it comes to watches, British brands don’t have much to say.

Except for Bremont. Founded in 2002, Bremont has made a name because of its aviation watch collections.

The brand works with the British military, and the ‘Martin-Baker’ collection is a tribute to that partnership.

Their ‘S500’ model is an affordable dive watch with chronometer certification. Plus, it’s got that British charm.

Bremont might not be as well-known as other brands, but it’s slowly making its way.

Jaquet Droz

Jaquet Droz is like a fairy tale in the watch world. It’s been around since the 18th century (made somewhere between 1768 and 1774).

Jaquet Droz is known for their artistic timepieces that are more like a piece of art than a typical automatic watch.

The ‘Bird Repeater’ is one classic example. It has a complex automation of birds feeding their chicks.

Jaquet Droz

The brand also offers elegant models like the ‘Grande Seconde’. It’s clean, minimalistic, and inspired by the pocket watch.

Therefore, it’s one of those watches you can wear to a black-tie event.

Jaquet Droz may not be on everyone’s list. But if you appreciate art and history, this might be your brand.

Laurent Ferrier

Laurent Ferrier Watches is the ‘dark horse’ of the watch world.

The craftsmanship of Laurent Ferrier takes many people by surprise.

Laurent Ferrier, the owner, spent 37 years working as a creative director for Patek Philippe before establishing his brand in 2010.

His most notable work includes the design of the legendary Patek Philippe Tourbillon Caliber 1160.

Laurent Ferrier

Now, with his brand, LF is making simple and luxurious pieces that bring a vintage vibe.

Their ‘Grand Sport’ collection is inspired by the 1970s racing era and gives major nostalgia.

Laurent Ferrier watches may be hard to come across. But once you do, it’s an experience worth having.

Bulgari

Bulgari, the name screams Italian elegance. Known for jewelry, they’ve mastered watches too.

The ‘Octo Finissimo’ collection is a game-changer. It’s the thinnest automatic watch in the world.

Bulgari Watches

Bulgari features designs like no other, it’s bold yet refined. Just what you’d expect from Italy.

Despite the jewelry roots, they’re not all about looks. Inside, it’s Swiss precision. So, you get the best of both worlds.

Bulgari might not be a traditional watchmaker. But if you fancy Italian design with Swiss guts, it’s worth exploring.

What Makes a Watch Brand Great?

The greatness of a watch brand? It’s a mix. Craftsmanship and heritage play a big part.

You have brands with centuries of watchmaking tradition. They’ve honed their skills over generations.

Others stand out with innovative technologies, pushing boundaries. They’re the game changers, setting new standards.

Design and style factor in too. Some brands have iconic designs, instantly recognizable.

Others are understated but ooze sophistication.

Then there’s the value for money, a critical aspect. Even in the luxury segment, you want your money’s worth.

Overall, a great watch brand combines all these elements in harmony.

But ultimately, it’s about personal preference and finding that perfect watch that speaks to you.

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